In 2008, this long-time, well known Fort Smith restaurant was going to through changes. After many years locked in a franchise contract, a new location and new name was just what the owners needed. Rightmind was hired and our love affair with carrots in the salsa began. The new location more reflected their Tex Mex menu and they wanted their new branding to reflect that as well. Once the new name was chosen, we designed a new logo and the rest is history. Today, we coordinate media, manage social media and the website and design various online and offline advertising. It continues to be a match made in taco and salsa heaven.