PRN Medical Services is a locally owned business founded and operated by a registered nurse. They provide professional staffing services for hospitals, medical facilities and nursing homes. Home Care services was an area for growth and Rightmind was asked to help. In our creative discussions, we learned about the value of patients remaining at home for care whenever possible. We determined our target audience were families with older parents still living in their homes. We wanted them to know PRN understood their daily struggles and provide them with a solution. The results were a series of videos that aired on traditional television, as well as on online.